Convey is an agency focused on website strategy for B2B marketing teams with a sales-assisted purchase journey.
We support B2B marketing teams with B2B website strategy, design, and development to make their website a critical resource for their prospect’s decision-making process.
Trusted by some of the best in B2B
Do you ever become frustrated with how long it takes to update a page or add a new feature to your website? Do website updates fall short of expectations? We break this cycle by following a process that includes the right team members at the right moments to get the most out of every update and feature. Every project gives us the opportunity to improve your company’s brand, product positioning, and ability to educate your customers.
As your team releases features, your go-to-market positioning and story will evolve. Keeping your product story up-to-date on your website presents a challenge that will require close collaboration between the marketing and product teams. Often, there is an uncomfortable lag between a company’s website, its latest product feature set, and how these products combine to provide solutions for prospects. We collaborate with your team to translate the latest product features over to your website, telling an effective product story.
Do you ever feel like your website blends in with your competition and doesn’t impress your prospects? We create a website experience that not only communicates your story with messaging, but also with imagery and feeling. Since your website sets the tone for how people feel about your brand, we shape it to create memorable experiences that differentiate your company and ensure your brand stands out from the noise.
For your prospects to buy, they need to recognize your offerings as a solution that will solve their problems or achieve goals. Making a decision isn’t easy. It requires learning about what will help them come to a solution. This purchase journey can take time, and prospects need resources and information to help them feel confident in the solution. We help design content plans that allow your prospects to see how your product will solve their problems or achieve a goal.
Every website interaction provides an opportunity to position your company as a solution to solve a problem or achieve a goal. Your prospects will initiate a conversation when they feel ready, so it's crucial to provide every opportunity for them to start. We optimize every website interaction to facilitate these conversations along your prospect’s purchase journey.
For smaller marketing teams
Continue to keep your team small and agile and leverage Convey as a fractional website team. You get deep expertise and experience in creating website experiences for B2B websites without having to build out an expensive web team on your own.
For larger marketing teams
Add a team of specialized web experts without the overhead of full-time hires. The Convey team is set up to collaborate closely with your internal team to bring extensive expertise and experience in web projects.
Every project is a collaborative process where your team brings their expertise and we bring ours at every step of the way.
To make sure the project starts off right, we make sure we receive from your team or we create a creative brief for the project. This project should include the following steps:
Why a website creative brief is so important to the process:
The insight we gain through this planning phase allows us to deliver a web strategy that achieves prepares us to create informed content and design.
We move to content strategy and copywriting to establish as much copy and content as possible before starting to wireframe the page, so the design team has enough information to create a page layout and corresponding visuals that effectively communicates the content created during this step.
We start with content strategy, which will map out the story and information that will capture and educate your prospects based on your go-to-market strategy.
Also during this step, we will complete SEO keyword research to have proactive and clear understanding the queries to target and further clarify the goals associated with the page.
Next, we work on copywriting based on the content strategy and SEO keyword research already established in order to achieve as complete of a page as possible.
Create a wireframe of the page, which is a low-fidelity version of the page design. We create a wireframe to create a general page layout with the content that is provided in the previous step. With a wireframe, the team can review a page that feels complete enough to get a sense of the vision and story of the page without spending the incremental resources of a final design that will likely change, get reworked and optimized with stakeholder feedback and review.
Once the content is created, we can create a page layout and flow that effectively communicates your story and content that you created.
This step isn’t only about design it is about mapping out how the page will be optimized to do the job step out in the creative brief. During this step, we will map out:
We will create a high fidelity design using the wireframe as our basis.
During this process, the content flow established in wireframe will remain, but the design of each section will shift and transform as visuals such as illustrations, animations, and images get recreated and the wireframe is adopted to match the company's branding.
After wireframe is approved, we will move on to a high-fidelity design that takes the wireframe to a complete story. We will define and finalize the visuals that will enhance your content and communicate your story and messaging.
This step is important because it gives stakeholders an opportunity to view the page as it will appear after development without spending a section on development.
Also, while the pages are in design, it is less time consuming to refine the design with stakeholder feedback than it is during or after development.
Establish visuals on the page is an often overlooked step. The visuals on the page enhance the copy on the page and bring context and feel to the information they are learning. Visuals can help the user quickly understand so much about your target market, product.
We will create the page based on the high fidelity design approved by the client.
This step has a lot of nuance to it and there are many different steps that we take to get a page created. We use several different methods and processes to get a page created within a website.
Instead of documenting the specific process to create a page which can significantly vary from CMS to CMS or marketing automation platform to marketing automation platform, we will document the principals that we follow to get the page created efficiently and effectively.
The proactive approach of the wireframing step saves a ton of execution time, stops in execution due to meetings, missed opportunities for the best possible implementation, etc.
We will put the page through a series of quality assurance reviews that are designed to discover issues or areas for improvement before deploying the page to the production website.
Our QA process is designed to be comprehensive because it is better to be proactive before launch rather than reactive while your prospects and other stakeholders are using your new page.
Here are the list quality assurance review items:
Fair pricing and honest billing. No surprises and no frustrations.
We audit your website and provide a comprehensive report to transform your website experience into a critical resource in your prospect’s decision-making process.
Our services
Showcase your brand and keep your website aligned with your go-to-market strategy.
Strategize and execute campaigns within your marketing automation tool.
Define your content strategy, put it into action, and optimize your content for search.
