Trusted by the best in B2B.
We partner with VC-backed startups to the Fortune 500.
Be ready for change: Update your B2B content marketing and SEO strategy to be prepared for search engines to continue to roll out AI-generated search results.
Trusted by the best in B2B.
We partner with VC-backed startups to the Fortune 500.
Searchers optimize their queries with specific keywords to ensure the results include pages relevant to their search.
A “knowledge graph” often appears in position "0", displaying a text snippet from a web page. If this snippet answers the searcher’s query, they may not click through to the page.
The search results are a list of web pages that are in Google’s index.
Searchers will use natural language when searching and they will receive responses from search engines, which will encourage users to use increasingly detailed and complex queries.
Search engines will provide a response in natural language created by generative AI directly based on your query. Search engines will also have the ability to personalize search results from based on previous search history and data points related to the searcher.
Search results are generated and influenced by a diverse array of sources within the generative AI knowledge base. This knowledge base is primarily built from publicly available web content, supplemented by other data sources.
Search engine’s will provide their top sources of information from the generative AI search result.
Modern search engines, enabled by generative AI, will increasingly respond to complex search queries by leveraging their extensive knowledge bases to synthesize information from multiple sources.
This innovation will enable users and shift search behavior toward more complex search queries since users know they’ll receive highly curated answers rather than a list of static web pages that do not match the exact nature of their search.
The ability to use complex queries in search engines will introduce net-new users who have traditionally turned to other methods of gathering information.
Search engine innovation will force marketers to stop measuring their success by clicks and conversions because search engines' generative AI answers will gradually take priority over the list of web page results by satisfying search queries without the need for users to click to a page.
As a result, marketing teams will be incentivized to increase the depth of content in the AI training data repository for two reasons:
The best content B2B marketing teams can provide is content that offers accurate, in-depth information about the products you provide and how your products interact with your prospect’s need for content to help them purchase and successfully implement and use your product.
And more specifically, content focused on your competitive advantage in the marketplace, because you will be in a unique position to provide this level of research and information to your target market.
Deepen topic coverage in your niche, engage experts as authors, conduct original research, and establish your brand as a thought leader with insightful content and data that can't be found elsewhere.
Consider providing the following information that is new and unique to your position in the marketplace:
We complete research based on search demand to discover opportunities for new and refined content. Let’s face it, SEO analysis platforms do not have the data on long-tail keywords that you need to understand your prospect’s and what they need to learn and solve for in their purchase journey. Our keyword and content optimization research starts with qualitative research from analyzing your prospects and their purchase journey data and supplements this information with data from SEO analysis platforms.
Identifying high-value, long-tail keywords tailored to your audience's needs and integrating them strategically into your content.
Conducting in-depth audits of your existing content to uncover gaps and opportunities for improvement, ensuring alignment with SEO best practices and user intent.
Optimizing your site's structure for better navigation and user experience, which supports your SEO efforts.
Analyzing competitors to identify their strengths and weaknesses, and uncovering opportunities for you to excel in search rankings.
Assisting in the creation and refinement of content to ensure it is high-quality, relevant, and optimized for targeted keywords.
Understanding the intent behind search queries to create content that meets the specific needs and expectations of your audience.
Effective content marketing provides information and perspectives to address your prospects' problems and helps them achieve their goals. We support your content marketing by establishing a collaborative process with your product experts. This ensures high-quality, relevant content that meets your prospects' needs. By integrating your product experts into the content creation process, we ensure your marketing efforts effectively engage and guide your prospects through their purchase journey.
Creating a strategy that aligns with your business objectives and audience needs.
Working with your product experts to produce accurate and valuable content.
Ensuring content is reviewed and approved by your product experts for accuracy and relevance.
Strategically sharing content to maximize its impact.
Every day, your marketing team decides how to allocate their time and budget to maximize engagement and reach with your prospects. Is your marketing team using data as a factor to help inform how they use their time and budget? If your answer is not as much as we should, consider that a major challenge isn't access to data but curating it effectively so that marketing teams can gain actionable insights and conclusions to inform how they use their time.
We have a B2B-focused approach to creating reporting and dashboards to provide you with the data and insights based on a strong understanding of your prospects and the information they need. We will analyze and organize your data into reports and dashboards to help allocate your team’s time and budget to maximize engagement and reach.
Regular performance reviews to highlight key metrics and trends.
Identifying and recommending measurable KPIs and goals aligned with your business objectives.
Strategic advice on keywords and content to improve search rankings and target the right audience.
Evaluating and optimizing your marketing operations and processes.
Continuous monitoring to identify and resolve technical issues affecting performance.
We keep your website technically optimized to providing search engines with the best opportunity to read and understand your content to serve your pages and content their search results. We monitor your website to optimize new features and content.
Enhancing page load times to improve user experience and search engine rankings.
Ensuring your website performs well on all devices, especially mobile.
Implementing structured data to help search engines better understand your content.
Regularly checking for and fixing crawl errors, broken links, and other issues.
Creating and maintaining XML sitemaps to ensure search engines can efficiently crawl and index your site.
Applying necessary security measures to protect your site and its users.
Monitoring the impact of our optimizations and providing regular performance reports.
We audit your website and provide a comprehensive report to transform your digital experience into a more strategic component of your marketing efforts for B2B marketing teams with sales-assisted purchase journeys.
Fair pricing and honest billing. No surprises and no frustrations.
